What Is Digital Marketing?

Digital marketing is a way to reach your target audience through various digital channels. It helps you create awareness about your brand, build trust, and generate leads for your business through different online marketing techniques. This includes the use of desktop computers, laptops, smartphones, social media platforms, and more to promote products and services.

Inbound vs Outbound Marketing

Inbound marketing: This focuses on attracting prospects through content (blogs, social media posts, reports, etc.), email, and ads. Outbound marketing: This focuses on reaching out to potential customers through cold calls, email blasts, and direct mail. While they have the same goal of generating leads and sales, inbound marketing and outbound marketing differ in their approach, tactics, and execution. Inbound marketing is a more holistic and effective approach while outbound marketing is more traditional, assertive, and personal.

How Do I Generate Quality Leads With Digital Marketing?

To generate quality leads with digital marketing, you need to build trust with potential customers, so they will be compelled to purchase from you. The four most common ways to generate quality leads with digital marketing are through: Search engine optimisation (SEO) Content marketing Social media marketing Email marketing.

How Often Should I Be Posting on Social Media?

It depends on your audience, but most people recommend posting at least once a day or no more than two times in one day. Studies show that posting more than twice a day affects engagement rates.

Keywords are words that represent what your business does. They are used by search engines like Google to match users’ search terms with web pages on the Internet. The more relevant your keywords are for what people search for on Google, the more likely your page will show up in their results pages (SERPs).

What’s the Difference Between SEO and Google Ads?

SEO (search engine optimisation): This is the process of optimising your site to rank higher in search engines. Google Ads: This is a pay-per-click (PPC) advertising platform that allows you to bid on keywords related to your customers’ searches. Both techniques have the same goal of driving traffic to your website, but they differ in how they achieve this. SEO is a long-term strategy that focuses on improving your site. That means it can take months to see results. In contrast, Google Ads is a quick way to get your site in front of potential customers. Moreover, SEO doesn’t require upfront payment while Google Ads does.

What Are the Advantages of Digital Marketing?

Digital marketing has many advantages over traditional marketing because it targets a specific audience and measures the results. You can also change or update your online content whenever you want, which isn’t possible with printed material. It is cost-effective and seen as the most relevant form of marketing today.

Will You Need to Update My Website?

This is a consistent process required to have your website updated with the latest content, trends, and plugins. Depending on how much you update your website, the frequency will change. We will also help you identify grounds for improvement to make your website more effective.

Yes, blogs are an important part of digital marketing. Every business — regardless of niche and size — should have a blog because it’s an excellent way to attract new customers and retain existing ones.

Is Digital Marketing Crucial for my Business Success?

Absolutely! Digital marketing is the most effective form of marketing for your business. No matter your business size or niche, if executed correctly, your business can significantly benefit from digital marketing.

Brisbane Digital Marketing Agency

We Love to Educate

Marketing lingo isn’t always easy to understand, but the good news is - you don’t have to know any of it! We’ll make sure you understand clearly what you’re getting from our service and how it helps your business. We’ll take care of all the fine details in your campaign while providing the important information and data you need to know that you’ve made the right decisions.

Top 3 SEO Tips to Increase Backlinks and Rankings

SEO is one of the strongest investments your business can make. 61% of B2B business owners report SEO and organic traffic yield higher-quality leads than any other form of digital marketing. It’s one of the easiest ways to tap into your target demographic. It also lasts. Focusing on SEO lets you build your business while other forms of digital ... Read more

June 20, 2022

4 Content Marketing Trends to Embrace in 2022

Content marketing has become a critical part of competing in the digital world. Over the years Google has put an increasing amount of weight on content marketing as a ranking factor, and because of this, we have seen an explosion of content creation all around the world. Executing a strong content marketing strategy has many ... Read more

June 6, 2022

Ultimate WordPress SEO Guide: Optimise Your Site in 2022

Did you know that there are more than 1.1 billion websites currently active on the internet? When it comes to creating a WordPress website for yourself, you’ll have to find a way to compete with all of these other websites. While this might seem like an impossible task, there is a trick behind it: WordPress SEO. If ... Read more

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Johnny Depp vs Amber Heard: What Google Trends are Telling Us

If you’ve been on social media at all over the past few weeks, you have no doubt seen the memes and news articles about Johnny Depp and Amber Heard battling it out in court. Reading comments on who’s winning appears to be in favour of Johnny Depp across most social media platforms. But this got ... Read more

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20 Mobile Web Design Statistics & Facts 2022

It’s no secret that most people are using mobile devices to browse the web, do their shopping and stay in touch with one another. It has never been more critical to ensure your website is mobile first and allowing your customers to purchase from you with greater ease. If your website isn’t mobile-friendly, and you’re ... Read more

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Grow your Social media followers on Instagram

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How much would a million Instagram followers mean for your business? Instagram has over 1 billion users and is continually expanding. This makes it an excellent marketing tool for businesses trying to expand their consumer base. This guide will show you how to grow your Instagram followers organically rather than buying them. Here are some Instagram marketing ... Read more

May 13, 2022

George Newman

01:50 20 Jun 22

Working with Launch North for our website design and development, as well as search engine optimisation has been incredibly easy and very fruitful for our business.We’re based in Melbourne predominantly, so with their team based in Brisbane, I worried about how it would all pan out without being able to meet face-to-face - but, their solid communication and results-oriented approach to business has honestly really set them apart from other providers myself and my business partners have used in the past.We’ve run SaaS and other tech businesses in the past, so black-hat SEO and other dodgy practices are always top of mind when selecting an SEO provider. I’ve found the Launch North team to be incredibly transparent and educational when it comes to the work that they’re doing for us which is a huge breath of fresh air (and possibly to their own detriment, as they essentially teach you the tricks of the trade). For our business at least, they provide a dashboard (through Asana) so we can track what they’re doing for you and provide weekly phone consultations and monthly reports so we know where we stand!TLDR: They’re a great team, very transparent and educational, and we are incredibly happy with the results thus far!

Dan Keighran

21:37 31 May 22

Chris provides a professional service and quick turnaround. I would highly recommend.

Adam Magill

00:59 09 May 22

Fantastic team to work with extensive knowledge on SEO and advancing company brand.

Chris Higgins

02:43 08 Apr 22

The team a Launch North are professional, efficient and simply get the job done. Thanks LN Team.

Clint Dixon

02:42 04 Apr 22

As a client, I am super impressed with these guys. Chris is attentive and truly caring.I cant recommend him enough.

David Wright

06:17 31 Mar 22

Chris has reinvented how we view social media and google. He has taken us from zero to Hero in 5 months.Way beyond my wildest dreams. Thank you so much Chris and Team.

Jeremy Paterson

06:27 30 Mar 22

From the moment I met with Chris, nothing was too much trouble. The website and content was completed in a timely fashion to the specifications I required. I would have no hesitation in recommending Chris and his team and looking forward to working closely with them in the coming months and reaping the rewards due to their marketing know how and experience.

Eugene Bradshaw

09:59 20 Sep 21

Chris at Launch North is extremely helpful, I have been working with him for a few months now and I have seen an increase in sales since I started. He checks in daily and gives great advice which is very helpful.

Timothy King

07:13 11 Aug 21

Chris' experience in web design has helped our pages to be clearer, easier to follow and definitely more organised. Thanks Chris.

Bryon Hill

08:52 04 Aug 21

Since engaging Launch North in early 2021, Chris and his team have redesigned the way that we approach marketing and vastly improved our web presence as a recruitment software provider of 26 years, their ability to understand what I was trying to achieve having not really spent very much time on marketing before was more than I could possibly of imagined.My company now has a much more professional and fit for purpose presence in our own industry, our web rankings have improved to the point that on some of the best searches for my industry keywords we are already on page 1 of google (from page 9 and higher) and many people have complimented me on the new fresh image that we are trying to put across including our new website.I am working with Launch North on improving our social media presence and their ability to come up with amazing content for blogs and posts has been truly outstanding. I am able to contact them at almost any time and on a couple of occasions I have had need of them last minute with projects and they have always come through for me.I would highly recommend to anyone.Brian HillRDB Now PTY Ltd

James Sears

01:29 04 Aug 21

Since working with Launch North, our online traffic and enquiries have increased by 30% within the first 4 months.We've had to hire more staff to keep up with the work. I highly recommend them for digital marketing.

Mick Ivan

23:22 21 Apr 21

I worked with Chris at launch north, he has been doing all of my seo and google adds for my business as well as website etc. As a stonemason I’m now getting more enquiry than ever before as we are at the top of first page for many of our key words to do with our business. Highly recommend his company and the person himself. Great service, very professional and easy to deal with.

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