SEO is one of the strongest investments your business can make. 61% of B2B business owners report SEO and organic traffic yield higher-quality leads than any other form of digital marketing. It’s one of the easiest ways to tap into your target demographic.
It also lasts. Focusing on SEO lets you build your business while other forms of digital marketing are more ephemeral and disappear once you stop pumping money into them.
Both fortunately and unfortunately, most companies know this at this point. SEO has a reputation among business owners who are serious about building their business. This is good news in that people are taking SEO more seriously.
The downside is it’s become exponentially more difficult to get high-quality backlinks that can boost your website page rank so you show up in the search engine results pages (SERPs).
Read on for some useful SEO tips to boost your SEO efforts and empower your backlinks strategy.
1. High Effort
One of the first and most important SEO tips we can share is there’s simply no way to game the system. The days of clickbait, black hat SEO keyword stuffing, and buying backlinks are long gone. Low-effort or unethical SEO content can even do more harm than good.
These days, if content is king then authoritative content is God Emperor. Creating in-depth, masterful, insightful content is the fastest and most surefire way to get quality backlinks.
Think about some of the low-effort clickbait you’ve seen. Does a title like ‘5 Reasons You Need A Social Media Manager’ inspire confidence and excitement? For one, there are thousands upon thousands of articles with a similar name. Secondly, it suggests a sort of sponsored content that undermines its message.
Now contrast that with a title like “Event Marketing Lessons from Content Marketing World.”
The subsequent article delves into some key insights and takeaways from the Content Marketing World online conference in 2019. This checks numerous boxes for qualifying as authoritative content:
- Insights can’t be found anywhere else
- Useful as standalone content
- The author has clearly invested significant time and effort
Even better still, the piece is well-written, formatted, and entertaining. It’s the trifecta for earning quality backlinks. It’s perfect for sharing on social media, but it’s also in-depth enough to be cited by other articles and websites.
2. Create Evergreen Content
It’s all well and good to comment on news and trends in your industry. It helps to establish you as a thought leader in your industry by showcasing your knowledge of current events.
If you’re serious about building quality backlinks, however, you need to think about the long term as well as the short term. This means creating content for your audience that will still be useful in a week, a month, a year, and a decade.
The good news is that content can come in a wide variety of forms and formats. For example, if you’re looking to boost your website page rank, creating a whitepaper in your niche is a great place to start.
Even better still, creating masterful evergreen content offers countless opportunities to help spread links and promote your business and website yourself. Spamming your website all over forums and social media threads is generally considered bad form.
A study or whitepaper can be posted virtually anywhere on the other hand. There are even dedicated sites where you can post your whitepapers once they’re complete.
These sort of open forums are hard to come by, these days. While a forum posting most likely won’t do much for your page ranking, it’s still a great way to reach a large potential audience who will hopefully spread your links for you.
3. Guest Post
Getting started online can sometimes feel like the intern dilemma, where you need 2 years of experience to even apply. But how are you supposed to get experience if no one will give you a chance?
Guest posting remains one of the most essential tools for building high-quality backlinks. Even major websites like Forbes will often be open for guest posting, even from new writers and emerging voices.
Monitoring for guest post opportunities is one of the best things you can do for your backlink strategy. When it’s done right, you can accomplish several goals at the same time.
First and foremost, you get a quality backlink from an authoritative website. That kind of clout is worth more than its weight in gold. Secondly and just as importantly, you also establish yourself as a thought leader just like if you were writing for your own site.
Writing guest posts can also be a major source of traffic and new followers. It’s got all the benefits of creating content for your own website, and it helps you to develop your brand at the same time!
Finding guest post opportunities can be its own artform, however. Every once in a while you should perform a backlink audit on your site to see who’s linking to your content. Then you can reach out to those sites to inquire about potentially creating a guest post for their website as part of your backlink strategy.
Given how competitive doing business on the internet has become, it’s only going to keep getting harder to get quality backlinks – especially if you’re just starting out! It’s particularly important you implement a strong backlink strategy now, to help you prepare for that inevitable future.