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Launch North Insights: website and digital marketing guides
Practical thinking, plainly written. The Launch North article library covers websites, SEO, content, social media and digital growth, with every article published here in full.
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Read the latest practical guides from Launch North, with the full archive below.
Your next customer might not search. They might ask, show or delegate.
For years, the online customer journey was predictable: search Google, click a website, compare a few businesses, then enquire. In 2026, that journey is starting to fracture. Customers can ask an AI assistant, show Google a photo, compare providers inside an AI answer, or increasingly hand part of the research to an agent. For Australian businesses, being easy to find is no longer enough. You also need to be easy for machines to understand, verify and recommend.
Read article: Your next customer might not search. They might ask, show or delegate.
When Your Customer Sends an AI Agent Shopping: How Businesses Get Recommended Before the Click
The Recommendability Layer is a five-part framework for making a business easier for people and AI systems to understand, verify and shortlist.
Read article: When Your Customer Sends an AI Agent Shopping: How Businesses Get Recommended Before the Click
GEO and AI Search Visibility: What Australian Businesses Need to Know
AI search is changing how people find answers. GEO helps your business become easier for search assistants to understand, trust and recommend.
Read article: GEO and AI Search Visibility: What Australian Businesses Need to Know