How much does an e-commerce website cost?

Shopify Launch is $2,490 to build plus E-commerce Launch Care at $99 a month, with up to 25 products set up or migrated by us. Shopify Growth is $3,990 to build plus E-commerce Growth Care at $149 a month, with up to 100 products set up or migrated by us. Custom Commerce is scoped and quoted for complex stores. All prices are in AUD. All prices include GST.

Is Shopify included in the website price?

No. Launch North pricing covers the design, build and care of your store. The Shopify subscription is not included in Launch North build or care pricing and is paid directly by the client to Shopify. Shopify payment processing and any applicable transaction fees are paid directly by the client. Paid Shopify apps, email platforms, review platforms and other third-party subscriptions are paid directly by the client.

Are you based in Brisbane?

Yes. Launch North is a Brisbane web design business. We work with Brisbane retailers directly and with businesses across Australia remotely through the guided brief, video calls and shared previews.

Can you redesign an existing Shopify store?

Yes. We can design a new storefront for your existing Shopify store and restructure collections, product pages and navigation while keeping your orders, customers and products in the same account.

Can you migrate our store from another platform?

Yes. Products can be migrated from platforms such as WooCommerce, Squarespace or Wix as part of the product allowance. Large or complex migrations with order history, customer data or custom logic are scoped under Custom Commerce.

When is Custom Commerce the right choice?

Complexity, not product count alone, decides it. Bespoke apps, ERP or API integrations, complex logistics, international tax or wholesale workflows need custom scoping.

How long does an e-commerce website take to build?

Timing depends mostly on how quickly product information, images and feedback are supplied. Our streamlined process moves faster than a traditional agency build, and we confirm a timeline once we have your brief.

Can I manage products myself?

Yes. You can add products, change prices, manage stock and process orders from the Shopify admin at any time. Your care plan also includes help with products and merchandising changes.

SEO foundations are included in every package: store structure, metadata, clean URLs, product SEO and Search Console and Analytics connections. Ongoing SEO campaigns are a separate service.

Shopify website design Brisbane

E-commerce website design in Brisbane, powered by Shopify

We design and build professional online stores around your products, your brand and the way your customers buy. Custom storefronts on Shopify, for Brisbane businesses and retailers across Australia.

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Handmade stoneware bowls and vases from the fictional Cord and Clay studio — Cord and Clay, a fictional homewares store concept with a working sample cart, designed by Launch North.

Storefront and catalogue

A store designed around what you sell

The storefront is where your brand either stands out or blends in. We design it from scratch, then build the catalogue underneath so it scales.

Custom storefront design

A homepage, collection and product design created around your range and brand, not a theme demo with your logo on top.

Product pages that sell

Large imagery, variants, sizing, delivery information and the details buyers need before adding to cart.

Catalogue and collections

Collections, filtering and navigation planned so small and large ranges stay easy to browse.

Mobile shopping first

Browsing, filtering, cart and checkout designed for the phone, then refined for tablet and desktop.

E-commerce examples

Online stores with their own point of view

Fashion, electric bikes and facial skincare. Each concept uses a different structure, visual language and shopping journey shaped around what it sells.

Free Australian shipping over $150 · New season online

ASSEMBLY

Bag (2)

Autumn 26

New arrivals

Model in an oversized white poplin shirt and black trousers

NewQuick add

Harbour Poplin Shirt

$1292 colours

Model in a navy striped linen midi dress

Quick add

Coastline Stripe Linen Dress

$1692 colours

Quick add

Mira Fine Knit Cardigan

$1493 colours

Model in a terracotta linen blazer and matching shorts

Quick add

Sol Linen Blazer

$2192 colours

Editorial and shoppable

Assembly Labelled

Women's fashion e-commerce

An editorial womenswear storefront with campaign photography, shoppable product grids and a shop the look outfit, far from Odette Lane's romantic journal store.

Explore this store

Kinetic Cycle Bag (0)

Graphite electric commuter bike in an architectural studio

Electric movement, made simple

The city is closer on two wheels.

80 km range25 km/h assist2 year cover

Technical, fast and product led

Kinetic Cycle

Electric bikes and urban mobility

A sharp electric bike store with technical comparisons, practical fit guidance and a working sample bag for bikes and accessories.

Explore this store

Fieldwater Bag (0)

Fewer products, used properly

A routine you can finish in four minutes.

Gentle gel cleanser 150ml

$32 · Add to bag

Clinical calm and refills

Fieldwater

Skincare and cosmetics retail

A calm refill-first skincare store where repeat orders cost less, with refill prices and routine steps shown before checkout.

Explore this store

Fictional demonstration concepts designed by Launch North. Products, prices and brands are not real and are not client work.

See every website example

Why Shopify, why Launch North

Shopify runs the commerce. We make it look and sell like your brand.

Shopify is a proven commerce platform. It handles secure checkout, payments, orders, inventory and customer accounts, and it keeps improving without you managing servers or updates.

What it does not give you is a storefront that feels like your business. As Shopify website designers, we plan the catalogue, design the store, configure shipping, payments and notifications, and connect the marketing and analytics tools you need.

Your Shopify account is in your business name and you own it. Launch North works through collaborator access, so you keep full control.

Checkout, payments and conversion

From add to cart to order confirmed

The buying journey is where most stores lose people. We set it up carefully and keep it familiar.

Checkout

The trusted Shopify checkout configured for your store, with a cart that keeps the journey moving.

Payments and tax

Shopify Payments setup assistance and standard tax settings for Australian businesses.

Shipping

A standard Australian shipping setup, with complex rules such as bulky or cold chain items scoped when needed.

Conversion features

Discount codes, sale collections, announcement bars, related products and, on larger packages, upsells and recently viewed.

Shopify website packages

Clear packages for online stores

Custom-designed online stores powered by Shopify for businesses selling products online.

Shopify Launch

For new and smaller online stores that need a professional custom storefront with a straightforward Shopify catalogue.

$2,490

Once off build, AUD

E-commerce Launch Care · $99 a month

Up to 25 products set up or migrated by us

Custom-designed Shopify storefront that works on every device
Products, variants and collections set up for you
Shipping, payments and order notifications configured
Discount codes and newsletter signup ready to use
Google Analytics, Search Console and sales tracking connected

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Shopify Growth

For growing e-commerce businesses that need a larger catalogue, stronger merchandising, conversion features and enhanced SEO.

$3,990

Once off build, AUD

E-commerce Growth Care · $149 a month

Up to 100 products set up or migrated by us

Everything in Shopify Launch, plus:

Mega menu and advanced filtering for larger catalogues
Google Shopping and Meta catalogue connections
Gift cards, promotional landing pages and enhanced abandoned checkout
Keyword review for your main collections, plus enhanced sales tracking
Priority support and conversion improvement recommendations

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Custom Commerce

For complex, high-volume or bespoke Shopify stores requiring custom scoping, migration, integrations or commerce workflows.

Quoted

Scoped to your store

Custom E-commerce Care · quoted

Product setup scoped with your store

Large, high-volume or migrated stores
Custom integrations and commerce workflows
Scoped and quoted around your store

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All prices include GST.

What the product numbers mean

The 25-product and 100-product limits refer only to products Launch North sets up or migrates during the build. They do not limit the number of products the Shopify store may contain.

Your Shopify store can hold as many products as your Shopify plan allows. You can add more yourself at any time, or we can set up extra straightforward products for an agreed price.

Paid directly to Shopify and other providers

Shopify subscription. The Shopify subscription is not included in Launch North build or care pricing and is paid directly by the client to Shopify.
Payment processing and transaction fees. Shopify payment processing and any applicable transaction fees are paid directly by the client.
Paid Shopify apps and third-party software. Paid Shopify apps, email platforms, review platforms and other third-party subscriptions are paid directly by the client.

Compare every inclusion

Storefront & Design by e-commerce package
Inclusion	Shopify Launch	Shopify Growth	Custom Commerce
Custom-designed Shopify storefront	Included	Included	Included
Mobile, tablet and desktop responsive	Included	Included	Included
Core business and policy pagesPage requirements are based on the business and agreed scope rather than an arbitrary storefront page cap.	Included	Included	Custom
Navigation and dropdown menus	Included	Included	Custom
Mega menu where appropriate	Not included	Included	Custom
Store search	Included	Included	Custom
Announcement and promotional bar	Included	Included	Custom
Contact forms and social links	Included	Included	Custom

Selling services rather than products? Compare our business website packages.

Search, tracking and support

Built to be found, measured and looked after

SEO for products and collections

Clean URLs, unique metadata, collection copy, internal linking and product structured data.

Analytics and tracking

Google Analytics 4 and Search Console connected, with e-commerce tracking so you can see what sells.

Migrations

Products moved from WooCommerce, Squarespace, Wix or an older Shopify theme, with redirects planned to protect search traffic.

Care after launch

Monitoring, maintenance, security, backups and help with products and merchandising through your care plan.

Ready to grow traffic after launch? Our SEO services work on Shopify stores, and our guide to link building explains how authority is earned. For service businesses, see our main professional website design page.

How it works

Four simple steps to launch

01
Brief
Tell us about your products, brand and customers in the guided brief. It takes about ten minutes.
02
Design and build
We design your storefront and set up products, collections, shipping and payments.
03
Review and refine
You review the store on real devices and we refine it together until it is right.
04
Launch
We connect your domain, check tracking and go live, then keep your store looked after.

See how our process works in detail

FAQs

E-commerce website questions

Straight answers about cost, Shopify and how an online store project works.

Across Australia

E-commerce website design across Australia

We are based in Brisbane and work remotely with retailers in every state. Each city guide covers the local market and how a project runs from here.

E-commerce website design Sydney
Brand led storefronts for a crowded, competitive market.
E-commerce website design Melbourne
Story led stores for makers, labels and specialty retailers.
E-commerce website design Adelaide
Provenance rich stores for producers shipping interstate.
E-commerce website design Hobart
Stores that turn visitor interest into mainland orders.
E-commerce website design Perth
Detailed catalogues and shipping for a very large state.
E-commerce website design Cairns
Year round sales for tourism retail and local producers.
E-commerce website design Darwin
Practical stores built around Territory logistics.

Still deciding on a platform? Read our balanced guide to Shopify vs custom ecommerce, or see our independently researched explainer of Shopify Canvas for Australian stores.

Inclusion

Shopify Launch

Shopify Growth

Custom Commerce

Custom-designed Shopify storefront

Mobile, tablet and desktop responsive

Core business and policy pagesPage requirements are based on the business and agreed scope rather than an arbitrary storefront page cap.

Custom

Navigation and dropdown menus

Custom

Mega menu where appropriate

Custom

Store search

Custom

Announcement and promotional bar

Custom

Contact forms and social links

Custom

E-commerce website design in Brisbane, powered by Shopify

Speckled dinner bowls, set of four