Content Marketing Brisbane
Our content specialists are talented wordsmiths who have been specially trained to write for the online arena to help boost your online rankings and increase conversions.
Our content specialists are talented wordsmiths who have been specially trained to write for the online arena to help boost your online rankings and increase conversions.
They say, ‘Content is Key’ and it is correct. Skillful marketing content is of the utmost importance that’s going to show up for your business in several ways. Firstly, you’re going to be taken seriously, and that’s an important element when competing in the digital world.
Copywriting for SEO purposes and Google Ads requires technical knowledge, artistic flair and marketing smarts. Read on to see how our content specialists can bring this winning combination to your business’ website – no matter what your product, service or field may be!
Google recommends online content with the notion of not wasting the user’s time. This is why it’s important to understand the behaviour of the algorithms, luckily, our talented wordsmiths have this covered and make sure that your website is not one of the ones weeded out by Google. We do this by writing content that meets your potential customer’s search intentions and will appeal to Google Robots.
This is where the magic happens! This is how your website will be loaded with the right content:
Recognised by Google’s algorithms
Enjoyable and interesting to read
Meeting visitor’s search intent
Steers readers towards fulfilling your business objectives
Google is using one key factor to determine the worth of a website’s content: How much comparative value its web pages are delivering to the reader beyond blatant self-promotion.
When people search Google for a particular term or set of keywords, they are doing so with a specific intent in mind. This intent could be to locate a web page they already know about, find the answer to a question, or compare prices for a product or service.
We don’t write content for just anyone who happens to stumble onto it – our content writers know your audience, recognise their intent, and fulfil this need using the tone, vocabulary and approach that resonates most with your target market.
While businesses understand that their websites need content, it is, however, more than that. It is important to not underestimate the power behind search engine optimisation.
Without the understanding of SEO, a beautiful piece of writing has never had any visibility, as it has not met the requirements by Googles AI to be pushed to the right audience. This is due to the competitive market of billions of words being uploaded daily onto google.
This is why our digital marketing content writers have been trained to produce content that is clear, concise and Google Robot friendly while combining their natural flair for writing in the mix.