An offer, a launch or a season
A new service, a seasonal push, an event or a genuine offer. Meta ads put it in front of the right Brisbane suburbs this week, whether or not anyone is searching for it yet.
Meta ads Brisbane
Facebook and Instagram ads for Brisbane businesses
Campaigns built for enquiries and sales, not likes.
We plan, build and manage Meta campaigns for Brisbane businesses: the offer, the audiences, the creative, the landing page and the tracking that proves what each dollar earned. Reported in plain English against enquiries, not reach.
- Campaigns built around an offer and a defined audience
- Creative made from your photos and footage, or ours
- Meta pixel, Conversions API and call tracking set up properly
- Flat monthly management fee, never a percentage of spend
One ad, the way Meta shows it in the feed: a clear offer, creative that stops the scroll, the page it links to and the button people tap.
Businesses we've worked with
When Facebook and Instagram ads make sense
Google catches demand. Meta creates it.
Someone with a burst pipe goes to Google, and that is a Google Ads job. Someone who does not yet know they want a new deck, a better accountant or Friday night tacos is on Facebook or Instagram. Meta ads earn their keep when there is something worth showing to people who were not looking.
Something people need to see
Renovations, landscaping, food, beauty, fitness, products. If a photo or a ten second video sells it better than a sentence, the feed is the right place.
Retargeting the people who nearly enquired
Website visitors, video viewers and past enquiries, reminded at a fraction of the cost of reaching strangers. Usually the best return on the account.
Local awareness that compounds
Being the name people already recognise when they finally need you. Paired with Google Ads or SEO to catch the demand it creates.
Not every business should start here. If your customers search for what you do the moment they need it, Google Ads usually comes first and Meta ads come second. We will tell you which.
What is included
Everything a Meta campaign needs to earn its keep
A Facebook ad is the visible part. The audience, the tracking and the page behind it decide whether it makes money.
- Offer and strategy
- What you are putting in front of people and why they should act now. Weak offers waste good targeting, so we start here.
- Audiences
- Suburb radius and service areas, interests, lookalikes built from your customers, and retargeting of website visitors and past enquiries.
- Creative
- Static, carousel and short video made for the feed and Reels, from your photos and footage or ours. We write the copy and test it.
- Landing pages and lead forms
- Meta instant forms for simple enquiries, a landing page on your website for anything considered. We build and fix both.
- Tracking
- Meta pixel, Conversions API, GA4 events and call tracking, so budget follows enquiries rather than clicks or reach.
- Weekly optimisation
- Budgets, placements, audiences and creative tuned every week. Losers cut early, winners given more room.
- Straight reporting
- Spend, enquiries, cost per enquiry and what we changed. Reach and likes are in the appendix, not the headline.
- Account set up and takeovers
- Business Manager, ad account in your name, domain verification and pixel done properly. Already running ads? We audit and rebuild.
- Organic and paid together
- Paid works harder when the page people land on looks alive. We can run both, or just the ads. Social media management
How we charge
A flat monthly fee, with your ad budget paid to Meta
Two numbers, kept separate, so you always know what the agency costs and what the advertising costs.
What you pay Launch North
A flat monthly management fee
Quoted after a short call about your business, your offer and what an enquiry is worth. Never a percentage of spend, and it does not go up when your budget does.
What you pay Meta
Your ad budget, from your own account
We recommend a starting budget that can get through the learning phase, then scale only what works. The account, the pixel and the data stay yours.
The fee includes the strategy, the audiences, the agreed volume of new creative each month, the landing page or lead form, tracking, weekly optimisation and reporting. No separate design invoice for every test. Month to month, no lock-in: we ask for a fair run to get through the learning phase, not a signature on a long contract.
The first 30 days
From first impression to first enquiry
- 1
Offer and numbers
We work out what an enquiry and a customer are worth to you, pick the offer worth advertising, and set a starting budget that can prove the maths.
- 2
Build
Pixel and Conversions API, audiences, three to five pieces of creative and the landing page or lead form, built properly and live within two weeks.
- 3
Learn
The first two to three weeks are Meta's learning phase. We let it run, read where the enquiries come from, and cut what is not working.
- 4
Scale
The winning creative and audiences get more budget, a retargeting layer goes on behind them, and new creative keeps the account fresh.
Facebook ads or Google Ads?
Google Ads reach people searching for you right now. Meta ads reach people who fit your customer but have not searched yet. Many Brisbane businesses run both, with Meta creating the demand and Google catching it. We run both with the same tracking, so you can see which one each enquiry came from.
FAQs
Questions we hear a lot
How much do Facebook ads cost in Brisbane?+
Two numbers. The ad budget is paid to Meta from your own ad account and depends on what a lead is worth to you and how competitive your market is. We recommend a starting budget that can collect enough data to prove the numbers, then scale only what works. Our management is a flat monthly fee, quoted after a short call, and it does not rise when your budget does.
Do you charge a percentage of ad spend?+
No. Management is a flat monthly fee, so our advice never drifts towards spending more of your money just to grow our invoice.
Facebook or Instagram, which is better for my business?+
Both run from the same Meta campaign. We start with both placements on, read where the enquiries actually come from in the first weeks, and shift budget towards the placements that convert. Instagram tends to win for visual products and younger customers, Facebook for local services and customers over 35, but the data decides, not the assumption.
Can you just boost my posts?+
We can, but boosting is the expensive way to buy attention. A proper campaign has an objective, a defined audience, tracking and a landing page or lead form behind it. Boosted posts usually buy likes and reach, campaigns buy enquiries.
How quickly will I see results?+
The first enquiries often arrive in the first week or two. Cost per enquiry settles once Meta's learning phase is through, usually two to four weeks, which is why we ask for a fair run before judging a campaign.
Do I need a website to run Facebook and Instagram ads?+
Not strictly. Meta's instant lead forms work without one and suit simple enquiries. For anything considered, a landing page on your own website produces better quality enquiries and lets us retarget visitors. If your website would hold the campaign back, we will say so, and we can build the page.
Do I own the ad account?+
Yes. The Business Manager, ad account, pixel and page all sit under your business. We work as a partner with the access we need, and if you ever stop working with us, everything stays with you.
Do you lock clients into contracts?+
No. Facebook and Instagram ads management runs month to month. We ask for a fair run to get through the learning phase and prove the campaign, but there is no long contract to sign.
What about TikTok and LinkedIn ads?+
Where they suit the business. LinkedIn ads work for businesses selling to other businesses, at a much higher cost per click. TikTok suits visual products and younger audiences. For most Brisbane businesses, Meta is the right place to start and the other platforms come later, if at all.
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