No conversion tracking
If it is not tracked, it is guesswork. We track calls and forms from day one, so budget follows enquiries rather than clicks.
Google Ads Brisbane
Google Ads management for Brisbane businesses
Campaigns built around enquiries, not clicks.
A Brisbane Google Ads agency that builds and manages Search campaigns around real enquiries. Conversion tracking from click to phone call, landing pages that convert, weekly optimisation and plain English reporting, all from a team you can actually ring.
- Search and Performance Max campaigns built to generate leads
- Managed in Brisbane by the person you speak to
- Conversion tracking from click to phone call to form fill
- Landing page performance advice included
- Flat monthly management fee, never a percentage of spend
Businesses we've worked with
Google Ads management Brisbane
Where ad spend usually goes wrong
Strong campaigns need accurate measurement, a convincing destination and active management. We take responsibility for all three.
Sending traffic to a weak page
Clicks only convert when the page does. We audit and fix the landing experience before the first dollar is spent, and keep testing it after.
Set and forget
Campaigns drift. Search terms creep, bids inflate and competitors change. We optimise weekly and report monthly, in plain English.
Paying a percentage of spend
When the agency fee grows with the budget, the advice tends to grow the budget. Ours is flat, so the only reason we recommend more spend is that it is earning more enquiries.
What is included
Everything a Google Ads campaign needs to earn its keep
Google Ads management covers the account, the tracking and the page people land on. Leave any one of them out and the other two underperform.
Search campaigns
Your business at the top of Google at the exact moment someone in Brisbane searches for what you do.
Performance Max
Google's full network, tightly targeted and measured, where it suits the goal. Never as a substitute for a proper Search campaign.
Campaign strategy
Right keywords, right suburbs and service areas, right negative lists. Built on your margins, not guesswork.
Conversion tracking
Calls, forms and online enquiries tracked through Google Tag Manager and GA4, so budget follows results.
Landing page performance
We review the page behind every campaign, and fix what leaks leads. If you need a new page or a new website, we build those too.
Ongoing optimisation
Weekly tuning of bids, search terms, ads and locations, so cost per enquiry improves over time.
Straight reporting
Spend, enquiries, cost per enquiry and what we changed. You always know where the money went.
Account takeovers
Already running Ads, or have an old AdWords account gathering dust? We audit it, keep what works and rebuild what does not.
Business outcomes
The number we chase is customers won, not clicks collected.
How we charge
A flat monthly fee, with your ad budget paid to Google
Two numbers, kept separate, so you always know what the agency costs and what the advertising costs.
Management fee
A flat monthly amount, quoted after a short call about your business and service area. It does not go up when your ad spend does.
Ad budget
Paid by you to Google directly, in your own account. We recommend a starting budget that can prove the numbers, then scale only what works.
No lock-in
Month to month. We ask for a fair run to collect data and prove the campaign, not a signature on a twelve month contract.
Setup
Campaign build, conversion tracking and the first landing page review are quoted up front alongside the management fee, so there is no surprise onboarding invoice.
The first 30 days
From first click to first customer
- 1
Understand the numbers
We work out what an enquiry and a customer are worth to you, check what a click costs in your market, and set a starting budget that can prove the maths.
- 2
Build and launch
Campaigns, negative keyword lists, conversion tracking and the landing page are built properly and go live, usually within two weeks.
- 3
Prove and tune
Early data shows which searches turn into calls and forms. We cut the waste and put budget behind what earns enquiries.
- 4
Scale what works
When cost per enquiry is where it should be, we scale the campaign, not the fee.
Who manages your account
Run by someone who has done this for a decade, not a junior with a dashboard
Google Ads rewards attention to detail: search term reviews, negative keywords, location settings, ad copy tests and conversion tracking that is actually right. That is the work, and it is done here.
About ten years managing Google Ads accounts, with the same approach every time: track the enquiry, fix the page, cut the waste.
Eighteen years in search overall, so the campaign is built with an eye on which searches your website should eventually win for free.
We run our own Google Ads for Launch North and apply the same rules to our own money: tracking first, landing page second, budget third.
Brisbane based. You speak to the person who manages the account, not an account manager relaying messages to an offshore team.
Deciding between Google Ads and SEO?
Ads can create visibility this week, while our Brisbane SEO service builds organic visibility over months. Many businesses run both, and Ads search term data often shows which pages SEO should target next. We will tell you straight which one to start with.
FAQs
Questions we hear a lot
How much does Google Ads management cost in Brisbane?+
Management is a flat monthly fee that we quote after a short call about your business, your service area and what an enquiry is worth to you. It never scales with your ad spend. Your ad budget is separate and is paid to Google directly, so you always know which part of the cost is the agency and which part is the advertising.
How much should I spend on Google Ads?+
It depends on what an enquiry is worth to your business and how much a click costs in your industry. We start with a budget that can collect enough data to prove the numbers, usually over the first four to eight weeks, then scale only what is working. We would rather you start sensibly and grow than overspend in month one.
Do you charge a percentage of ad spend?+
No. Management is a flat monthly fee, so our advice never drifts towards spending more of your money just to grow our invoice.
Is Google Ads the same as AdWords?+
Yes. Google renamed AdWords to Google Ads in 2018. Plenty of Brisbane business owners still call it AdWords, and plenty still have an old AdWords account that nobody has touched for years. We can take over an existing account or build a new one.
How quickly can campaigns go live?+
A well built Search campaign can usually be live within one to two weeks, including conversion tracking and a landing page check. Taking over an existing account is often faster because the history is already there.
Do I own the Google Ads account?+
Yes. The account sits under your business, billing goes to Google in your name and you keep full access. If you ever stop working with us, the account, the history and the data stay with you.
Do you lock clients into contracts?+
No. Google Ads management runs month to month. We ask for a fair run of time to prove the campaign, because the first weeks are about collecting data, but there is no long contract to sign.
What if my industry is very competitive?+
Competitive industries cost more per click, which makes efficiency more valuable, not less. We tighten targeting, improve quality scores, cut wasted search terms and chase the enquiries that actually convert.
Why Launch North
Google Ads managed around enquiries, not clicks
Good Google Ads management is more than changing bids. We look at targeting, search terms, conversion tracking, landing pages and the quality of enquiries, so decisions are based on what helps your business rather than vanity metrics.
Direct Brisbane support
Your campaigns are managed by a team you can actually speak to, with clear explanations of what is changing and why.
Flat management fees
We do not charge a percentage of ad spend, so there is no incentive for us to recommend a bigger budget just to increase our fee.
Conversion tracking
Calls, forms and other valuable actions are tracked where possible, so campaign decisions are based on outcomes rather than clicks alone.
Search term control
We regularly review what people actually searched, add negative keywords and tighten targeting to reduce wasted spend.
Landing page thinking
We look beyond the ad account. If the page behind the click is holding conversions back, we identify it and recommend what should change.
Clear reporting
Monthly reporting explains spend, enquiries, cost efficiency, what changed and what we are focusing on next.