Social Media Marketing Brisbane
Social media marketing for Brisbane businesses
Instagram, Facebook and LinkedIn, planned, created and posted for you.
We plan, create and manage social content for Brisbane businesses: the strategy, the design, the Reels, the posting, the comments and the paid social, all reported in plain English against what it did for the business.
- A content plan built around your business and customers
- Creation, design and posting handled for you
- Community management and engagement covered
- Paid social where it genuinely earns its keep
Our own Instagram, built the way we build yours. A different look every post, each one made to be saved or sent to a mate.
Businesses we've worked with
Instagram marketing Brisbane
Instagram marketing for Brisbane businesses
Instagram is where Brisbane customers go to see whether a business looks the part. Someone finds you on Google or hears your name from a friend, then opens Instagram to check your work, your people and whether you are still active. An account that last posted in March does more damage than no account at all. We run Instagram as a working shop window: a steady rhythm of Reels, carousels and Stories that shows the quality of what you do, answers the questions people ask before they enquire, and sends them to your website or your phone.
The best Instagram content usually comes from inside the business, not a studio. We show you what to capture on your phone, a finished job, a before and after, the team at work, a quick answer to a common question, and we turn it into content that looks like your brand. Captions are written for people and for search, because Instagram posts now show up in Google results and in Instagram's own keyword search, not just under hashtags. Brisbane suburb locations and local tags help nearby customers find you.
- Reels and short video
- Edited from your footage or ours, with a hook in the first second, on screen captions and a clear next step.
- Carousels and single posts
- Before and afters, how it works, what it costs and proof it works, designed to your brand.
- Stories and Highlights
- Behind the scenes, offers and FAQs, saved into Highlights so a new visitor gets the full picture in a minute.
- Profile set up
- Bio, link, contact buttons, Highlights covers and a grid that reads well at a glance.
- Engagement
- Comments and direct messages answered in your voice within agreed hours, so enquiries never sit.
- Measurement
- Reach, profile visits, website taps and enquiries. Follower counts are a vanity metric and we treat them that way.
A good fit for: Hospitality, beauty and wellness, home and trade services with visual work, retail and online stores, property, and any owner happy to be the face of the business.
What a new visitor sees in the first five seconds: a current grid, Highlights that answer the first questions, and a link worth tapping.
Facebook marketing Brisbane
Facebook marketing for Brisbane businesses
Facebook still reaches the widest age range of any platform, and for many Brisbane customers over 35 it is the one they open every day. It is also the trust check. Before someone rings a business they found on Google, they often look at the Facebook Page for recent posts, reviews and proof that real people are behind it. A Page with an old cover photo and a last post from two years ago quietly costs enquiries.
We run Facebook as the place your community sees you: posts adapted from your Instagram content rather than copied, local news and offers, reviews and recommendations put to work, events and seasonal pushes, and Messenger enquiries answered properly. Local Facebook groups are still where plenty of Brisbane residents ask for a recommendation, and a Page that looks alive is the one that gets tagged in the replies.
A good fit for: Local services and trades, clinics, cafes and restaurants, community facing businesses, and any business whose customers are mostly 35 and over.
- Page set up and refresh
- Cover, about, services, hours, call to action button and review settings done properly.
- Content shaped for Facebook
- Longer captions, link posts and albums, built for how people use Facebook rather than pasted from Instagram.
- Reviews and recommendations
- A simple routine for asking happy customers, and a reply to every review, good or bad.
- Facebook and Instagram ads
- Meta campaigns for awareness, offers and retargeting, tracked through to enquiries, with the budget paid to Meta from your own ad account.
- Messenger and comments
- Enquiries, questions and the occasional complaint handled in your voice.
- Reporting
- Reach, engagement, Page visits, Messenger enquiries and website actions, explained in plain English.
LinkedIn marketing Brisbane
LinkedIn, when you sell to other businesses
If your customers are other businesses, LinkedIn is usually worth more than Instagram and Facebook combined.
The work is founder led. Posts written in your voice about the problems you solve, the jobs you have done and what you actually think, backed by a company page that looks current. We plan the themes, draft the posts from short conversations with you, and look after the company page, so you stay visible to Brisbane decision makers without spending your evenings writing.
Good for professional services, B2B suppliers, consultants, recruiters and anyone selling to businesses across South East Queensland. If LinkedIn is your main channel, it pairs well with content marketing on your own website, so the ideas you post live somewhere Google can find them too.
Social media, SEO or Google Ads?
Social keeps you remembered. Search catches people at the moment they need you. Most Brisbane businesses need some of both, and we will tell you straight where the first dollar should go: SEO for the long game, Google Ads for enquiries this month, or social to make both work harder.
Latest insights
Related reading
Recent articles from the Launch North team worth a look.
The right channels
Show up where your customers spend their time
We choose platforms around your audience and goals, then shape each piece of content for the way people actually use that channel. For most Brisbane businesses that means Instagram and Facebook done properly, LinkedIn when you sell to other businesses, and TikTok or YouTube only when there is a real reason.
Instagram
Who is on itCustomers checking you look the part before they enquire. Strongest under 45 and the home of visual work.
What we postReels, carousels and Stories made from real jobs, captioned for people and for search.
How we measure itReach, profile visits, website taps and enquiries.
Facebook
Who is on itThe widest age range in Brisbane, especially over 35, and the trust check before a phone call.
What we postPosts shaped for Facebook, reviews put to work, events and offers, Messenger answered.
How we measure itPage visits, Messenger enquiries and website actions.
LinkedIn
Who is on itDecision makers at other businesses across South East Queensland.
What we postFounder led posts in your voice, backed by a company page that looks current.
How we measure itProfile views, connection requests and conversations started.
TikTok and YouTube
Who is on itYounger audiences, and anyone researching a considered purchase on video.
What we postOnly when there is a real reason. Short video cut from the same footage as your Reels.
How we measure itViews that turn into profile visits and website taps, not views alone.