Wardrobe based and functional
Assembly Labelled
Women's fashion e-commerce
Graphic and wardrobe-led, with outfit compatibility and a capsule builder instead of Odette Lane's romantic new-arrival editorial store.
Build outfits from what works together
Shop the wardrobe, not the endless scroll.
A graphic fashion store where shoppers build a small capsule, check fabric and fit, then see compatible combinations.
Featured tool
Capsule wardrobe builder
Choose a base, layer and occasion to see compatible pieces, fit notes and available colours together.
Build three looksOutfit compatibility
Product pages show pieces designed to work together.
Fit comparison
Shoppers compare garment measurements across sizes.
Fabric index
Weight, feel and care are visible before checkout.
Designed around the decision
Useful detail, exactly where a customer needs it.
Choose a foundation
Start with a trouser, skirt or dress.
Add a layer
See compatible shapes and colour options.
Check the fit
Compare garment measurements before the bag.
Fictional demonstration concept designed by Launch North to show our design range. Not client work, and no results are implied.
The design system
What makes this concept its own brand
A dark journal layout with acid-yellow action colour, a bold campaign image and capsule wardrobe builder. Product discovery centres on compatibility, garment measurements and fabric characteristics.
- Palette
- Ink, mineral grey and acid yellow
- Type
- Bold condensed display with product notation
- Buttons
- Hard-edged high-contrast blocks
- Function
- Capsule wardrobe and fit builder
Other directions
Yours would not look like this one
We start from your brand, your customers and the way people buy from you, then design accordingly.
Ready when you are
Let’s build a website your business can be proud of.
Start the guided brief in about ten minutes. There is no payment required to begin and you will know what is included before anything is built.