Editorial and shop led
Odette Lane
Women's fashion e-commerce
Ecru and ink with a dusty lilac accent, an editorial split hero and a product grid with prices and sizing built in.
The linen edit, new for spring
Pieces you will wear three ways, for three years.
Natural fabrics, honest sizing and a fitting guide on every product page.
Just landed
View all
Willow midi dress
Dusty lilac
$169
Linen shirt and trouser set
Ecru and olive
$189
Wide leg linen pant
Natural
$119
Real sizing
Every style photographed on sizes 8 to 20.
Height, fit notes and fabric weight on each product page, and free returns if the fit is not right.
Read the fit guide"The linen pants fit exactly as the guide said they would."
Fictional review, demonstration concept
Shop the new seasonFictional demonstration concept designed by Launch North to show our design range. Not client work, and no results are implied.
The design system
What makes this concept its own brand
Frameless panel. Letterspaced uppercase wordmark beside a cart button, a split hero with the new season edit, a reassurance strip for shipping and returns, a three product grid with tags and tabular prices, a real sizing section and a centred closing review line.
- Palette
- Ecru, ink and dusty lilac
- Type
- Regular weight display, wide uppercase labels
- Buttons
- Solid ink blocks and underlined links
- Imagery
- Studio catalogue photography at tall crops
Other directions
Yours would not look like this one
We start from your brand, your customers and the way people buy from you, then design accordingly.
Ready when you are
Let’s build a website your business can be proud of.
Start the guided brief in about ten minutes. There is no payment required to begin and you will know what is included before anything is built.