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Launch North Insights: website and digital marketing guides
Practical thinking, plainly written. The Launch North article library covers websites, SEO, content, social media and digital growth, with every article published here in full.
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Read the latest practical guides from Launch North, with the full archive below.
40+ Website Speed & Core Web Vitals Statistics for 2026
Current website speed and Core Web Vitals benchmarks using 2026 CrUX data and the latest HTTP Archive performance research.
Read article: 40+ Website Speed & Core Web Vitals Statistics for 2026
SEO or Google Ads: Which Should Your Business Choose First?
SEO builds long-term visibility. Google Ads can create faster enquiries. The right answer depends on your website, market, margins and timing.
Read article: SEO or Google Ads: Which Should Your Business Choose First?
How to Audit Your Website Like a Professional SEO Agency (Free Checklist)
Your website could be haemorrhaging traffic right now, and you wouldn’t even know it. Broken pages. Slow load times. Indexation issues. Toxic backlinks. These problems don’t announce themselves with...
Read article: How to Audit Your Website Like a Professional SEO Agency (Free Checklist)
7 SEO Tips for eCommerce Stores
The product page is arguably the most popular and important page on your website as an eCommerce store. This is where potential customers go to research the products you offer, view images, look at reviews...
Read article: 7 SEO Tips for eCommerce Stores
Ultimate WordPress SEO Guide: Optimise Your Site in 2022
Did you know that there are more than 1.1 billion websites currently active on the internet? When it comes to creating a WordPress website for yourself, you’ll have to find a way to compete with all of...
Read article: Ultimate WordPress SEO Guide: Optimise Your Site in 2022
The 4 Deadly Sins of SEO
Search Engine Optimisation (SEO) can be a tough nut to crack, it takes time, patience and the desire to continuously learn and stay up-to-date with the latest SEO changes. There are a few common mistakes...
Read article: The 4 Deadly Sins of SEO
5 Tips on Using SEO for eCommerce Websites
Did you know that Google holds over 86.6% of the search engine market today? That’s nearly nine out of every ten searches. And if you want your eCommerce website to be found online, you need to make sure...
Read article: 5 Tips on Using SEO for eCommerce Websites
The Ultimate SEO Trends for 2022
Read the latest stats and trends for everything SEO in 2022. We have summarised 65 of the hottest SEO and digital marketing trends that we’re seeing in 2022. Facebook Twitter LinkedIn Search Engine Stats...
Read article: The Ultimate SEO Trends for 2022
SEO in 2021: How to Succeed with SEO in a Changing World
SEO is a major driving force in the digital marketing space. For businesses, creatives and digital market agencies hoping to win in the search results, they need to constantly be refining their strategy and...
Read article: SEO in 2021: How to Succeed with SEO in a Changing World
How to Optimise and Increase Page Speed on WordPress
Google’s Core Web Vitals The Core Web Vitals is a relatively new update that was released in May 2020 by Google. This is a function used to measure the performance of your website by reviewing user-focused...
Read article: How to Optimise and Increase Page Speed on WordPress