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Launch North Insights: website and digital marketing guides
Practical thinking, plainly written. The Launch North article library covers websites, SEO, content, social media and digital growth, with every article published here in full.
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Read the latest practical guides from Launch North, with the full archive below.
Black Friday 2026 website checklist for Australian businesses
A practical website readiness checklist for Australian online stores and service businesses, covering the customer journey before your campaign goes live.
Read article: Black Friday 2026 website checklist for Australian businesses
The Marketing Moat: 9 Assets Your Competitors Cannot Copy in 30 Days
The Marketing Moat is a framework for turning customer knowledge, evidence, brand, content and campaign learning into an advantage that compounds.
Read article: The Marketing Moat: 9 Assets Your Competitors Cannot Copy in 30 Days
Which Launch North Service Should You Start With?
Websites, SEO, Google Ads, social media, content marketing and AI search all help in different ways. Here is how to choose the right first move.
Read article: Which Launch North Service Should You Start With?
AI in Digital Marketing: 2026 Trends & Statistics
Artificial intelligence has fundamentally transformed digital marketing, evolving from experimental tools to essential business infrastructure in just a few short years. In 2026, AI is no longer about...
Read article: AI in Digital Marketing: 2026 Trends & Statistics
eCommerce statistics 2023
eCommerce is all about buying and selling goods online and has been growing like crazy in recent years with more businesses making most of their sales online. Online shopping has made it more convenient for...
Read article: eCommerce statistics 2023
Top 3 SEO Tips to Increase Backlinks and Rankings
SEO is one of the strongest investments your business can make. 61% of B2B business owners report SEO and organic traffic yield higher-quality leads than any other form of digital marketing. It’s one of the...
Read article: Top 3 SEO Tips to Increase Backlinks and Rankings
4 Content Marketing Trends to Embrace in 2022
Content marketing has become a critical part of competing in the digital world. Over the years Google has put an increasing amount of weight on content marketing as a ranking factor, and because of this, we...
Read article: 4 Content Marketing Trends to Embrace in 2022
Johnny Depp vs Amber Heard: What Google Trends are Telling Us
If you’ve been on social media at all over the past few weeks, you have no doubt seen the memes and news articles about Johnny Depp and Amber Heard battling it out in court. Reading comments on who’s...
Read article: Johnny Depp vs Amber Heard: What Google Trends are Telling Us
11 Fast & Effective Ways to Boost Your Online Conversions
Are you driving traffic to your website but you’re not converting leads? It’s an issue that a lot of business owners suffer but can be easily improved. Whether you’re driving paid ads, improving your...
Read article: 11 Fast & Effective Ways to Boost Your Online Conversions
Online Shopping and Digital Marketing
The eCommerce takeover is well and truly here. Now more than ever, consumers are making purchases online. eCommerce is essentially the buying and selling of goods and services through the internet - which...
Read article: Online Shopping and Digital Marketing
How to Write Blogs that Hit the Mark
Blogs are an effective asset to many content marketing strategies in 2021. If you aren’t blogging in 2021, you aren’t really doing content marketing… Many people are unaware of when and why blogs came to...
Read article: How to Write Blogs that Hit the Mark