Did you know that Google holds over 86.6% of the search engine market today? That’s nearly nine out of every ten searches.
And if you want your eCommerce website to be found online, you need to make sure you’re doing everything you can to optimise it for search engines—which is where SEO comes in.
Ecommerce SEO is one of the most important tools a business can use to increase website traffic and business revenue. However, it can be difficult to know where to start.
In this guide, we will discuss some tips on how to improve your eCommerce SEO and get the most out of your website. We’ll also cover some basics that are essential for any eCommerce site, such as setting up Shopify SEO correctly and making use of product data feeds.
If you’re looking to make the most of your eCommerce website, make sure to read this guide.
1. Research Your Audience
By understanding who your target audience is, you can better cater your website and content to them. This will improve your chances of ranking in search engines and increase the likelihood of conversion.
Here are a few things to consider when researching your target audience:
- Their interests and hobbies
- Age range, gender, and location
- What are they likely to search for online
- The devices they use to access the internet
- Your site’s pain points and buying behaviours
- Household income
- The languages they speak
- Their level of education
By understanding the answers to these questions, you can better target your SEO efforts and see an improvement in your eCommerce website.
2. Conduct Thorough Keyword Research
When creating an eCommerce website, it is essential to conduct thorough keyword research. This involves researching both the keywords that your target audience uses to search for products on the web as well as those that your competitors are using.
By identifying these keywords, you can optimise your site for search engines and better meet your customers’ needs.
To do this effectively, you should use a variety of online tools and resources. For example, free keyword research tools like Google Trends and WordStream can help you discover search terms related to your product or industry.
On the other hand, paid keyword tracking software like AdWords Keyword Planner can give you more detailed insights into how often the keywords are used.
Another important factor to consider is the competition for each of your top keywords. Although it may be tempting to try and rank for high-traffic words right away, this strategy can be challenging to execute without a significant investment in advertising or other marketing efforts.
Instead, focus on using longtail keywords that are easier to rank for but still have decent search volume.
3. Improve Your Ecommerce Website Design
Your eCommerce website is your online storefront and gives customers the first impression of your business. Therefore, your website design plays a big role in your overall user experience.
So, it’s important to make sure that your website is well-designed, user-friendly, and informative. You can do this by following the below tips:
- Optimise product images on your site
- Ensure your customers can easily find what they’re looking for
- Ensure all your information is up-to-date and accurate
- Create a dynamic page design using content blocks
- Build a clear and easy-to-follow conversion path
- Include customer testimonials and quotes
- Make sure your website is mobile-friendly
SEO can be a great way to improve your eCommerce website design. By optimising your website for search engines, you can attract more visitors and improve your chances of converting them into customers.
4. Generate High-Quality Links
Generating high-quality links is one of the most important aspects of an effective eCommerce SEO strategy. Links from authority sites improve your website’s visibility in search engine results pages (SERPs).
They also help build trust and credibility with potential customers. However, there are a few ways to generate high-quality links, including the following:
- Publish compelling content that others will want to link to
- Reach out to authority sites and ask for links
- Participate in online communities and forums
- Analyse your competitor’s mentions
- Use infographics to build backlinks
- Do guest blogging
By following these tips, you can generate high-quality links that will improve your eCommerce website’s SEO.
Your target customers can follow these links and be directed to your website, where they can purchase your products or services. As a result, you’ll see an increase in sales and ROI.
5. Track and Monitor Ecommerce SEO Trends
As an eCommerce business, it’s important to keep track of the latest SEO trends. This will help ensure that your website is up-to-date and compliant with the latest search engine algorithms.
Additionally, tracking SEO trends will give you insights into what changes you need to make to your eCommerce website in order to improve your ranking and visibility.
Here are a few tips on how to track and monitor eCommerce SEO trends:
Use Google Analytics
Google Analytics is a free tool that you can use to track your website’s traffic and performance. Simply create an account and add the tracking code to your website.
Once you set up your account, you will be able to see detailed analytical reports on your website’s traffic, including where your visitors are coming from and what keywords they are using to find your site.
Use Google Search Console
Google Search Console is another free tool from Google that you can use to track your website’s SEO performance.
Simply add your website to your account, and you will be able to see detailed reports on your website’s search traffic, including the keywords that are driving traffic to your site and your site’s position in the search results.
Monitor Your Competition
It’s also important to keep an eye on your competition. Use a tool like aHrefs to track their website’s traffic and performance.
This will give you insights into what they are doing right and where they are falling short. You can then use this information to improve your eCommerce online marketing strategy.
By following these tips, you will be able to track and monitor the latest eCommerce SEO trends and make the necessary changes to your website to stay ahead of the competition.
Improve Your Ecommerce SEO Today
By following the above tips, you can improve eCommerce SEO and attract more visitors to your site. Implement these tips into your eCommerce marketing strategy, and you will see an increase in sales and ROI.
If you need help with your eCommerce SEO, contact us today for a free consultation. Our team of experts can help you create a customised eCommerce SEO strategy that will take your digital marketing to new heights.