The Ultimate SEO Trends for 2022

Read the latest stats and trends for everything SEO in 2022. We have summarised 65 of the hottest SEO and digital marketing trends that we’re seeing in 2022.

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65 SEO Trends in 2022

Search Engine Stats

68%

68% of online searches begin with Google or another search engine.

70k

There are 70,000 searches on Google made every second of every day.

92%

Google holds 92% of the search engine market.

8%

8% of all Google searches are queries as questions.

44%

Search engines have dominated the internet with 44% advertising share.

46%

46% of product searches started with Google.

3.4%

3.4% of clicks on Google resulted in a click on paid ads.

60%

Mobile devices make up 60% of all searches on Google.

20%

Of all searches on Google are brand new and have not been seen before.

3.5b

Google receives 3.5 billion searches per day on average.

52%

Google Maps app was accessed by 52% of mobile audiences in the US.

SEO Stats

70%

70% of markets say SEO is better for generating sales than PPC advertising.

103%

If your landing pages take an extra 2 seconds to load, your bounce rate can increase 103%

75%

70%-80% of people ignore the ads listings on Google when shopping online.

10x

The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

30.8%

On average, moving up 1 spot in the search results will increase CTR by 30.8%.

53%

53% of all website traffic comes from organic search.

1,000%

SEO drives 1,000% more traffic than organic social media.

69%

69% of all searches on Google contain four words or more.

60%

60% of marketers say that inbound is their highest quality source of leads.

Content Marketing Stats

47%

47% of buyers will view 3-5 pieces of content before engaging a company.

82%

82% of marketers have reported actively using content in 2022. 

13x

Marketers who put an emphasis on blogging are 13x more likely to see a positive ROI from their efforts 

90%

Over 90% of B2B marketers believe the pandemic would have a long-term effect on their content marketing.

87%

87% of companies have utilised content marketing for brand awareness purposes.

69%

69% of marketers reported that content they created was for top-of-funnel lead capturing.

60%

Podcasts have seen a 60% growth over a 3 year period in the US and globally.

36%

36% of marketers said Facebook and LinkedIn is the most effective social media channel for content distribution.

Video

Video is now the most used form of content marketing in 2022, overtaking blogging and infographics.

Blogging Stats

6-13

Blog titles containing 6-13 words generate the most traffic according to hubspot stats.

36%

36% of readers prefer articles with numbers in the headline.

50%

Half of bloggers who produce long-form content report seeing strong content marketing results.

67%

On average, companies who blog produce 67% more leads per month.

3.5x

Blogs with over 3,000 words receive 3.5x more backlinks.

106%

Updating old articles can increase traffic by 106%.

Link Building Stats

46%

of digital marketing specialists spend over $10,000 yearly on link building.

3.8x

Usually, the highest-ranking site has 3.8x more backlinks compared to positions 2-10.

42%

42% of Search Specialists spend the same amount of time building external and internal links.

90%

of marketers use content as their main strategy to acquire the majority of their backlinks.

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