Online Shopping and Digital Marketing

Online Shopping and Digital Marketing
In this article

The eCommerce takeover is well and truly here. Now more than ever, consumers are making purchases online. eCommerce is essentially the buying and selling of goods and services through the internet – which has exploded over recent years.

While it is still only a relatively new idea, you may be surprised to discover that the first-ever online transaction took place on the 11th of August, 1994 when a CD was sold on NetMarket.

Since that sale, the eCommerce industry has gone absolutely bonkers (like, actually insane). It is easier than ever to find and buy items through online merchants and marketplaces. Two very good platforms you can use to boost your online sales are Google Ads and Shopify!

Australian eCommerce Stats

  • 2020 Revenue in the eCommerce market reached $50 billion.
  • 57% YOY growth in the eCommerce market in 2020.
  • By 2040, 95% of retail purchases are likely to be made online and traditional retail may become almost non-existent.
  • 26.9% YOY for the 12 months to 31 July 2021.
  • 16.3% Online Share of Retail Spend in 2020.

Google Shopping Ads

Google is always the first stop for new shoppers – so Google Ads is always a smart idea for online stores. With Google, you’re able to reach more and more customers searching for your goods and services!

Some of the Google Ads Benefits include:

  • More Qualified Leads
  • Campaign Management
  • Online Presence
  • Analytical Reports

More Qualified Leads

Google Ads allows merchants to improve the quality of their leads by adding product information in their advertising to assist consumers to make more educated purchases. This will boost the likelihood of a user making a purchase on your site.

Campaign Management

Instead of keywords, Shopping ads show your advertisements in relevant searches based on the product parameters you set in your Merchant Centre data feed. Directly in Google Ads, browse your product inventory and build product groups for the products you wish to bid on.

Online Presence

For a particular user search, more than one of your Shopping advertisements may display, and if applicable, a Shopping ad and a text ad may appear at the same time. This implies that for a single search, your user reach may quadruple.

Analytical Reports

The reporting systems on Google Ads allow you to see the performance of your products at all levels of detail. It allows you to create analytical reports that provide real value to your digital marketing campaign. This allows your business to get an edge on the competition and gain a deeper understanding of the competitive landscape by identifying growth opportunities.


Shopify is the eCommerce businesses’ dream. It is a platform tailored towards eCommerce businesses that include the following suite of features:

  1. Web Hosting
  2. Web Design
  3. Content Management System
  4. Inventory
  5. Payment and Sales

The eCommerce multinational is one of the most popular platforms on the internet with a 23% market share.

Shopify Facts for eCommerce Business Owners:

  • You don’t have to be a genius to use Shopify!
  • 100+ Themes Available
  • 1.75 million Businesses Sell on Shopify
  • Shopify Hosts 1.59 million Live Websites
  • Shopify Stores Run in 175+ Countries
Chris Sears
Chris Sears
Chris Sears is one of Australia's highest regarded digital marketing specialists and has a strong reputation in the SEO world. Chris has helped hundreds of businesses and corporations succeed with digital marketing throughout Australia and internationally.
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