Website Lab
Website vs Competitors
Put your website beside up to three competitors and see, row by row, where each communicates more clearly.
How the comparison works
We read the homepage and a few key pages of each site and compare seven things a customer notices. There is no overall winner, because what matters depends on your customers. Use the gaps as principles to adapt, never as designs to copy.
Honest results only
Every finding comes from your real pages or your own answers, with the evidence shown beside it. If something cannot be read or measured, the tool says so rather than guessing. See how we put this into practice in our web design work.
Frequently asked questions
More from the Website Lab
See the whole lab- first impression5-Second Website TestSee whether your homepage answers the five questions a visitor asks at first glance.Open tool
- customer viewWould You Contact This Business?Review the signals that make a prospective customer confident or hesitant to enquire.Open tool
- journeyWebsite Conversion Path MapperMap the routes from landing to enquiry and spot dead ends and weak next steps.Open tool
- sitemapWebsite Content Gap MapperSee the pages you have and the genuinely useful pages you may be missing.Open tool
- phoneMobile Thumb TestCheck calling, menus, quote access and overflow risks for phone visitors.Open tool
- trustWebsite Trust CheckerList the visible trust signals that are present, missing or could be stronger.Open tool
- messageHomepage Message TesterSee what your homepage actually says, what is unclear and what it needs to say.Open tool
- checklistWebsite Redesign Readiness CheckerA short checklist of what you have ready for a new website and what to gather.Open tool
- treeWhat Pages Does My Website Need?Get a recommended sitemap grouped into essential, growth and optional pages.Open tool