Website Lab
See your website the way a customer does.
Practical tools that focus on clarity, trust, structure and conversion, not just technical scores. Every result comes from your real pages.
- first impression5-Second Website TestSee whether your homepage answers the five questions a visitor asks at first glance.Open tool
- split viewWebsite vs CompetitorsCompare clarity, proof and contact ease with up to three competitors, side by side.Open tool
- customer viewWould You Contact This Business?Review the signals that make a prospective customer confident or hesitant to enquire.Open tool
- journeyWebsite Conversion Path MapperMap the routes from landing to enquiry and spot dead ends and weak next steps.Open tool
- sitemapWebsite Content Gap MapperSee the pages you have and the genuinely useful pages you may be missing.Open tool
- phoneMobile Thumb TestCheck calling, menus, quote access and overflow risks for phone visitors.Open tool
- trustWebsite Trust CheckerList the visible trust signals that are present, missing or could be stronger.Open tool
- messageHomepage Message TesterSee what your homepage actually says, what is unclear and what it needs to say.Open tool
- checklistWebsite Redesign Readiness CheckerA short checklist of what you have ready for a new website and what to gather.Open tool
- treeWhat Pages Does My Website Need?Get a recommended sitemap grouped into essential, growth and optional pages.Open tool
Why these tools are different
Most website checkers grade code. The Website Lab asks the questions your customers ask: what do you do, can I trust you, and how do I get in touch? Each tool reads your live pages and shows the evidence behind every finding. Nothing is guessed, and nothing needs an email to see.
Prefer technical checks? Browse the full free tools hub, or see how we put this into practice in our web design work.