Website Lab
Website Conversion Path Mapper
Follow the links on your real website and see where visitors can move towards an enquiry, and where they get stuck.
How pages are mapped
We read up to 14 pages on the same website, group them by the role they play, and check whether each page offers a clear next action in its content rather than only in the header or footer.
Honest results only
Every finding comes from your real pages or your own answers, with the evidence shown beside it. If something cannot be read or measured, the tool says so rather than guessing. See how we put this into practice in our web design work.
Frequently asked questions
More from the Website Lab
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- split viewWebsite vs CompetitorsCompare clarity, proof and contact ease with up to three competitors, side by side.Open tool
- customer viewWould You Contact This Business?Review the signals that make a prospective customer confident or hesitant to enquire.Open tool
- sitemapWebsite Content Gap MapperSee the pages you have and the genuinely useful pages you may be missing.Open tool
- phoneMobile Thumb TestCheck calling, menus, quote access and overflow risks for phone visitors.Open tool
- trustWebsite Trust CheckerList the visible trust signals that are present, missing or could be stronger.Open tool
- messageHomepage Message TesterSee what your homepage actually says, what is unclear and what it needs to say.Open tool
- checklistWebsite Redesign Readiness CheckerA short checklist of what you have ready for a new website and what to gather.Open tool
- treeWhat Pages Does My Website Need?Get a recommended sitemap grouped into essential, growth and optional pages.Open tool