Ultimate WordPress SEO Guide: Optimise Your Site in 2022

WordPress SEO Guide 2022
In this article

Did you know that there are more than 1.1 billion websites currently active on the internet? When it comes to creating a WordPress website for yourself, you’ll have to find a way to compete with all of these other websites. While this might seem like an impossible task, there is a trick behind it: WordPress SEO. 

If you don’t know what SEO is or how to use it, you’ll be in big trouble when it comes to the success of your website. If you don’t use SEO for your blog, you’ll find that no one will even end up seeing your blog. Fortunately, learning about website SEO isn’t as difficult as you might think. 

All you need to do is master a few simple concepts such as keywords, title optimization, and linking strategies. Keep reading and learn more about SEO from this WordPress guide. 

What Is WordPress SEO Exactly?

SEO stands for search engine optimization. It has everything to do with how certain search engines like Google can find and organize websites. Search engines work by “crawling” along different websites on the internet. 

While search engines crawl, they look for certain things that make websites stand out from the others such as how relevant a website is compared to others. If a website has good SEO practices, it will be more likely to rank higher on a search engine’s search results. What does ranking mean exactly?

Suppose that you search for something on Google. When you search for a certain phrase, Google will provide you with millions of search results but you will only see the results on the very first page. The websites that you see on the first page are those that rank the highest in a particular niche. 

What You Need to Know

Getting your website on Google’s first page is essentially hitting the jackpot. This is because most people don’t bother exploring the second or third pages on Google. Instead, the first page already has what most people are looking for, so there’s not much of a point in going to the subsequent pages.

As you can imagine, your website wouldn’t get much traffic if it ended up ranking on Google’s 32nd page. But how do certain websites end up on Google’s first page while others end up on the 8th or 9th page? It all has to do with how websites use SEO. 

Those that don’t use any SEO strategies will sink right to the bottom of Google where no one will hardly ever see them. On the other hand, those that have impressive SEO campaigns and strategies will skyrocket to higher ranks in a relatively short period of time. The real trick for getting more traffic and a more successful website has to do with keywords. 

If you don’t use keywords or use the right keywords, you’ll find that your website isn’t going to go anywhere. But what are keywords exactly?

What You Need to Know About SEO Keywords

Keywords are more or less the foundation of business website SEO practices. When it comes to WordPress optimisation, you’ll need to use the right keywords or no one will ever be able to find your website. More than that, search engines won’t be able to find your website either and, as a result, Google won’t be very interested in putting your website in a high rank. 

Keywords are quite simple. They are words or phrases that people might search for on a search engine. For example, “red nail polish” is a very popular keyword. 

If you search for this keyword, you will find that Google will provide you with millions of search results related to this particular phrase. The results that Google provides will have something to do with products, services, or information relating to this keyword. You might think that because this is such a popular keyword you could simply use this keyword in your own content and automatically get thousands of views on your website. 

However, SEO is not quite that simple. Just because you use a popular keyword for your content doesn’t always mean that your content will become popular as a result. That’s because keyword competitiveness exists. 

Keyword competitiveness means that the keyword is so popular that many other people are trying to rank higher for that keyword at once. More likely than not, websites that are larger and more successful than yours will be competing for the same keyword as you. As a result, your content will end up being buried under the content of more successful websites simply because they already are more successful. 

The Details

Does this mean that there is no hope for your website if you’re just starting out with your online business? Not at all. However, you will need to take a slightly different approach to be successful, especially if not many people know about your website yet. 

Instead of using only very popular keywords, you will want to try to use more niche keywords. Niche keywords are those that are not quite as popular but still have people searching for them. Long-tail keywords are also great because they are more specific and not as popular. 

Long-tail keywords are those that are three words or longer. By using more niche keywords, the competition will be much less intense and you will have a chance to get your content seen by both people and search engines alike. If you’re unsure where to find good keywords for your website, there are always plenty of online tools available. 

Once you learn more about competitiveness, search volume, and keyword popularity, you will find that it will be much easier to promote your content. 

Optimising Your Titles

Titles are very important when it comes to SEO. After all, the title is what people will click on when searching for your content. If your titles are not catchy and interesting, no one is going to bother clicking on your content in the first place. 

To start, you will want to make sure that your main keyword is in your title. That way, it will be easy for people to see what your content is about. It will also make it easier for search engines to find and sort your content. But besides including the keyword in your title, you will need to make sure that it is captivating. 

You can do this by using certain adjectives. Usually, words that invoke a certain feeling or emotion are more interesting than those that don’t. For example, words like “amazing” or “unbelievable” tend to catch a lot of attention. 

You should also optimise headers since they are much like titles. Adding keywords to your headers can help search engines find your content better. However, you should be careful about using too many keywords. 

This is known as keyword stuffing and search engines can spot it from a mile away. Keyword stuffing does not create good content and, as a result, search engines won’t be interested in ranking your content well.

Use Linking Strategies 

Links are very important in the world of SEO, especially internal links. Internal links are those that link your content to more of your own content. You might wonder what the point of this is. 

However, linking your content to your own content is very helpful because it shows search engines that these different pieces of content are connected. It also shows that your content is active and more reliable. As a result, search engines will want to rank your content higher compared to content that doesn’t have any links at all. 

External links can also be helpful. External links are those that lead to other websites. While this may not seem very helpful at first, it can certainly be helpful when it comes to increasing your website’s success. This is because if your website has a link to a more successful website, search engines will find your site more trustworthy and reliable. 

As a result, your website rank will slowly get higher and higher and, of course, more successful. For some serious success, you can try different linking strategies and see how they work over time. 

Everything You Need to Know About WordPress Seo

WordPress SEO is more or less the same as SEO for any other website on the internet. Keywords, titles, and links are all very important when it comes to making your website more successful and popular. Without using these basic SEO techniques, you’ll find that your website won’t get much traffic and it certainly won’t be going anywhere fast. 

To learn more, contact us here.

Chris Sears
Chris Sears
Chris Sears is one of Australia's highest regarded digital marketing specialists and has a strong reputation in the SEO world. Chris has helped hundreds of businesses and corporations succeed with digital marketing throughout Australia and internationally.
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