Shopify website design Melbourne
Melbourne customers notice design and care about where things come from. We build Shopify stores that let independent brands tell that story properly while keeping the path to purchase short.
Small batch ceramics, made to be used
Speckled dinner bowls, set of four
$68 · Add to bag
Store concept
Small batch ceramics, made to be used
Speckled dinner bowls, set of four
$68 · Add to bag
Store concept · Homewares and ceramics
Cord and Clay is a fictional ceramics and homewares store we designed to show how maker stories, glaze variants and small batch availability can sit together without clutter. It is a demonstration, not a client project.
Explore Cord and ClayFictional demonstration concept designed by Launch North. Not client work.
Why Melbourne is different
Melbourne has a deep culture of independent labels, ceramicists, roasters, bookshops and specialty food producers. Many started at markets or in small shopfronts and built loyal followings through word of mouth.
When those customers move online, they expect the store to feel like the brand they already know. Generic theme layouts tend to flatten that character. We design the store around the things that make you different: how products are made, who makes them, and why they are worth the price.
The practical side matters too. Small batch products sell out, variants change with each run, and wholesale or stockist enquiries arrive alongside retail orders. The store structure has to handle all of that without becoming hard to manage.
What we design for
Story sections on product and collection pages, so the craft is visible where the buying decision happens.
Clear sold out states and back in stock messaging, using Shopify features or suitable apps you choose.
A stockist page or wholesale enquiry path, with complex trade pricing scoped separately if you need it.
Gift cards, gift guides and bundles that help lift order value in busy periods.
A journal or blog template for recipes, care guides and behind the scenes posts where it helps.
Type, colour and photography rules that keep new products looking like they belong.
Typical projects
Illustrative examples of the needs we plan for. They are not testimonials or past clients.
The challengeCollections change each season and sizing questions stall sales.
How we would approach itSize guidance on every product, lookbook style collections and a simple returns explanation.
The challengeCustomers want origin, roast and freshness details before ordering.
How we would approach itStructured product details, grind or size variants and subscription options where suitable.
The challengeEvery piece varies slightly and photos must set expectations.
How we would approach itHonest imagery guidance, care information and made to order messaging.
Shopify website packages
Smaller ranges usually fit the entry package. Growing brands that need more merchandising, upsells and enhanced SEO tend to suit the next step up.
For new and smaller online stores that need a professional custom storefront with a straightforward Shopify catalogue.
$2,000
Once off build, AUD
E-commerce Launch Care · $99 a month
Up to 25 products set up or migrated by us
For growing e-commerce businesses that need a larger catalogue, stronger merchandising, conversion features and enhanced SEO.
$3,500
Once off build, AUD
E-commerce Growth Care · $149 a month
Up to 100 products set up or migrated by us
For complex, high-volume or bespoke Shopify stores requiring custom scoping, migration, integrations or commerce workflows.
Quoted
Scoped to your store
Custom E-commerce Care · quoted
Product setup scoped with your store
The 25-product and 100-product limits refer only to products Launch North sets up or migrates during the build. They do not limit the number of products the Shopify store may contain.
Your Shopify store can hold as many products as your Shopify plan allows. You can add more yourself at any time, or we can set up extra straightforward products for an agreed price.
Working remotely
Launch North is based in Brisbane and does not have a Melbourne office. Projects run through the guided brief, scheduled video calls and a shared preview link you can open at your desk or on your phone.
Product information and photography are shared in a simple organised format. If your photos need work before launch, we will tell you early rather than build a store around images that undersell your products.
FAQs
Start the guided brief and tell us what makes your products different. We will shape a store around that story and recommend the right package.
Where to next?
