Property and real estate
Websites that win the appraisal, not just the click
Sellers and landlords research quietly for months before they contact anyone. They are judging whether you know their area, how you present property and whether you look like the agency they want representing them. Your website is the pitch that happens before the pitch.
Professional websites from $1,490 AUD, with design, content and SEO included.
What usually holds these businesses back
The problems we see most often
These are the patterns that quietly cost enquiries. Every one of them is a design and structure decision, not a budget problem.
You look like every other agency
Portal supplied profile pages make agencies interchangeable. Presentation is one of the few things you fully control.
No local area authority
Suburb insight and market commentary are what convince a seller you understand their street, not just their postcode.
Appraisal requests are buried
The highest value action on the site deserves the clearest pathway from every page.
Property management is an afterthought
Landlords are a separate audience with different questions and deserve their own content and enquiry path.
What we recommend
What a property and real estate website needs
Included where it suits your business. We confirm the right mix during your guided brief rather than selling you features you will never use.
Listing friendly presentation
Layouts designed for property imagery, with connection to your listing feed or a managed approach where a feed is not available.
Appraisal and enquiry pathways
A prominent appraisal request flow for sellers, plus separate paths for landlords, buyers and tenants.
Suburb and area content
Genuine local area pages and market commentary capability that build authority in the areas you want to own.
Agent profiles
Individual agent pages with recent work capability, because vendors choose a person as much as an agency.
Property management content
Fee transparency, service explanations and a landlord specific enquiry path that respects a different decision.
Local search foundations
Structure and metadata aligned with suburb, agent and service searches across your catchment.
Elegant and listing led
Harbour and Vine, designed for property and real estate
Property businesses usually suit a confident, structured direction with strong imagery and a clear appraisal pathway. Your build reflects your own area, brand and the type of property you handle.
Fictional demonstration concept, not client work.
Getting found
Search structure built for this industry
We build the foundations properly and follow current best practice. Nobody can credibly guarantee rankings, and we will never pretend otherwise.
- Suburb and area searches
- Agent and agency name searches
- Appraisal and selling intent
- Property management terms
More detail on how we approach search is on the Website Growth page.
Where to start
Most property and real estate businesses start on Scale
Scale suits most agencies because CRM integration, deeper content and a Business Dashboard matter here. Growth is a solid option for a smaller independent office.
Scale
$3,490
AUD, one-off build
All prices include GST.
Your website connected to how you run enquiries, with bookings, payments and one place to track every lead.
Not sure yet? The process explains every step before you commit to anything.
Questions
Property and real estate questions we hear
Can you connect our listings feed?
In many cases yes, depending on your CRM or portal provider. We confirm what is possible during the brief and quote anything complex as a Custom item.
Can each agent manage their own profile?
Yes. Launch North adds and updates agent profiles for you whenever your team changes.
Do you write suburb pages for us?
We create genuinely useful area content for your priority suburbs. We do not spin out dozens of near identical pages, because that harms both credibility and search performance.
More general answers are on the FAQs page.
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