Case study | Garage door services, Brisbane
Prestige Door Services
A rebuilt website and a focused SEO campaign. Latest results: +89% organic traffic and +120% online conversions in 6 months.
Latest results
+89%
increase in organic traffic over 6 months
+120%
increase in online conversions over 6 months
About Prestige Door Services
Prestige Door Services is a Brisbane based small business that specialises in garage door services. With over 40 years experience in the industry, Prestige Doors has grown into a well recognised business across Brisbane and surrounding suburbs.
The challenge
With more people than ever using Google to find local services, Prestige Doors knew digital marketing had to become a priority. The previous PrestigeDoors.com.au website was outdated and sold the quality of the business short, holding it back from generating any business from online sources. A digital marketing audit made it clear the business was missing out on many potential customers, and that with the right strategies it could tap into that new customer base.
What we did
- Completed the initial research and audit, then mapped out the first three month strategy so results could land as early as possible
- Rebuilt the entire website with a fresh, professional look and fixed the technical issues holding it back
- Optimised the main landing pages for specifically chosen search terms, with ranking improvements showing up almost straight away
- Shifted focus to the end user experience as traffic grew, tightening up the paths that turn visitors into enquiries
Latest results
During the first three months of the campaign, the search visibility of PrestigeDoors.com.au grew considerably as the ranking improvements compounded.
The latest results show an organic traffic increase of 89% over 6 months, with many of the website's rankings reaching the first page of Google over the course of the campaign.
The work on the user experience then turned that extra traffic into business: the latest online conversions increased by 120% over the same 6 months.
Search visibility
Month by month, the needle moved
Search visibility from the campaign's own reporting, month by month, as published in the original case study.
- Month 119%
- Month 228%
- Month 343%
- Month 481%
- Month 590%
The website today
Built to turn local searches into enquiries
The current Prestige Door Services website gives customers a clear path to the right service, a free quote or a direct phone call on desktop and mobile.
Original rebuild
The website transformation
These archived screenshots show the original Launch North rebuild beside the website it replaced.
