SEO is a major driving force in the digital marketing space. For businesses, creatives and digital market agencies hoping to win in the search results, they need to constantly be refining their strategy and looking for new insights that will inform their tactics.
2021 has been a game-changing year for SEO, with Google announcing huge changes to its algorithm which will have huge implications for SEOs worldwide.
Here are the top things you should know to succeed with SEO in 2021.
Page Experience Report
In an effort to provide better results to users, Google has announced a page experience reporting feature.
The Page Experience Report combines SEO data with page loading time, user experience, pop-ups, HTTPS security and mobile friendliness. The goal is to make the quality of sites that show up in Google search results more trustworthy and valuable.
This is just another feature inside Google’s toolbox. It will be interesting to see how affects page ranking as well as what insights and additional opportunities it recommends improving.
Optimise For Mobile
In 2021, mobile accounts for approximately half of all web traffic. Websites can no longer optimise for desktop and leave it at that. Mobile will continue to grow, with the winners being businesses that are ready to deliver an amazing experience to visitors.
As a result of Google’s Mobile-First indexing, many sites have seen their ranking drop because they are not optimised for the smaller screen size and special features on smartphones.
This isn’t necessarily unexpected — the first of these updates were announced back in 2015 and were dubbed as “Mobilegeddon.” This update meant that websites without mobile versions would rank lower than those that did, meaning you must have responsive design if your site isn’t already optimised for mobile devices.
In addition to digital analysis reports, open up your website on your own mobile device. Notice if there are any navigational issues that disrupt your experience and fix them in the back end.
Unlock Insights With An SEO Plugin
Your website is constantly collecting data — but how do you analyse it?
An SEO plugin will help you uncover insights about your website and keywords, like what is working now or what was successful in the past. An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimise your website. With a decent SEO plugin for your WordPress website, the process of fixing issues and optimising content is much more efficient.
Some SEO plugins even offer access to knowledge bases, which provides insight into how keywords are performing on your website or blog post.
A few of the best SEO plugins for WordPress are Yoast, All-in-one-SEO and SEM Rush. Pricing and features vary between platforms so research what suits your needs best.
Discover What SEO Can Do For Your Business
SEO has been a driving force in the digital marketing space for many years now and it’s not going to stop anytime soon. In order to stay relevant, you need to constantly be refining your strategy and looking for new insights that will inform your tactics.
To recap, we recommend checking out your page experience report, make sure your website is up-to-date on mobile compatibility and take advantage of an SEO plugin.
Take your SEO strategy to the next level. Optimise websites to increase traffic. Connect your brand to the people who matter most with unrestricted digital marketing.