Facebook Advertising Brisbane
Find out how our social media experts can assist you in devising a plan of how to approach Facebook advertising to help increase brand awareness and increase revenue to your business.
Find out how our social media experts can assist you in devising a plan of how to approach Facebook advertising to help increase brand awareness and increase revenue to your business.
One might say that not having a social media presence is a cardinal sin, given over 72% of the Australian population are checking their social media platforms at some point of the day.
Facebook holds the attention of 50% of the Australian population logging into the app once a day. This makes it a fantastic advertising tool for your business as its fast-acting reach for your specific target audience. You have the choice to create an ad, similar to what you see in Google Ads, or you can do a Facebook post that is going to help with your engagement as you can interact with your existing and potential customers.
Much like Google Ads, Facebook Ads are twice as effective and will reward those who are paying. With Facebook’s advanced algorithm, it’s going to connect users to your business with the same interests. Facebook ads will gain more reach to the right users than just doing a Facebook post.
But acquiring real estate in this area is quite competitive, so it is best to save this tactic for the end of the funnel, where it has the best chance of creating a positive ROI.
Organic Facebook Posts (which are at no cost to the business to create) are a great way to build brand awareness to the business and nurture your existing clients. You appear relatable and engaging, give your customers a peak into your business, publicly answer commonly asked questions and you could even write a blog post. A great way to capture users at the top end of the funnel.
You can close in on sales by using Facebook posts to promote products that potential customers have been on the fence about purchasing, or even promote something similar.
