Frequently Asked Questions

Search Engine Optimisation

Search Engine Optimisation is an online marketing strategy that aims to make your website more visible to search engines. By naturally and organically influencing the search results returned for carefully selected words and phrases, Search Engine Optimisation makes your website seen by more of the people looking for what your business offers.

AdWords does not affect your SEO directly, although it will affect it indirectly if your AdWords campaign directs more traffic to your website through clicks on your ads.

If new people are coming to your website, clicking through more pages, and spending time on each page they visit, Google will positively incorporate these engagement signals into how it ranks your page.

However, if people who come to your website leave very quickly, or do not click through to many pages, Google will interpret this as a negative ranking signal and adjust your place in the search results accordingly.

Your SEO account manager will review and amend various components of your website to maximise its relevance to key phrases, searchability, and domain strength.

Our objective here is to control the search engine’s understanding of your website, in accordance with the search engine’s guidelines.

A wide range of changes could be implemented, and may include:

  • Creation of new pages and updates to the content of old pages throughout your site
  • Landing page title updates
  • Ensuring there’s only one canonical version of each URL on your website
  • Changes to the appearance of your website to make it easy to navigate and simple, clean and professional looking. This can include changes to page structures to place the most relevant information “above the fold”.
  • Fixing any internal errors on your website
  • Addition of relevant social media thumbnails
  • Changes to your site’s layout to ensure it is responsive (mobile-friendly)
  • Removal of duplicate content
  • URL optimisations
  • Title tag and meta descriptions optimisation
  • Changes to style options including font and colouring
  • Addition of conversion optimisation elements (contact forms, calls to action, etc.)

The adjustments that we make to your website will be based on your business’ needs, the current state of your website and the SEO package you have chosen.

 

Our SEO campaigns are structured to get the fastest results possible. However, investing in an ethical Search Engine Optimisation package is a long-term marketing strategy. A strategy that follows the rules and is not likely to incur any penalties from search engines will take at least 12 months to start seeing results.

During this time you can rest assured knowing that you can leave at any time and take the digital assets we’ve created with you.

No. You should be wary of any SEO company offering such guarantees. Promising a number one ranking is against Google’s guidelines:

“Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

No, we do not offer refunds.

We do, however, keep a detailed log of every task that contributes to your campaign, and the time spent on these tasks.

Our clients are encouraged to request a breakdown of the budget spent and work completed at any time. If there is a genuine dispute about receiving the work that we have charged you for, we always take any steps necessary to rectify this problem.

Google Ads Management

AdWords management is the targeted improvement of your AdWords campaign in order to get the most out of your advertising expenditure.

AdWords management is the use of Google’s Pay-Per-Click advertising platform to attract qualified traffic to your website. Launch North’s team of digital marketing professionals will set up and implement an advertising campaign for your business that has the best opportunity to acquire traffic that will convert. Your business will then appear in the ads at the top of the search results.

AdWords management is an in-depth and technical process. It involves both the optimisation of your AdWords account and Conversion Rate Optimisation to ensure your business makes the most out of the purchase-ready traffic coming to your website. Depending on your business goals, AdWords management may also incorporate display marketing and remarketing across Google’s Partner Network.

Yes. We charge you an AdWords management fee as the cost of the strategic improvements made to your AdWords campaign by our account managers. Your AdWords fees are the costs that Google charges to place your advertisements in the search engine results.

Your AdWords monthly report will be a snapshot of how your AdWords campaign is progressing. This will include information detailing the number of impressions you are receiving, your cost per click, and your return on investment.

Your account manager is only ever a click or phone call away. We understand that keeping our clients up-to-date is important, which is why we strive to maintain an open-door communication policy.

Yes.While starting a campaign with Launch North will entail granting our developers and/or account managers access to some of your accounts (AdWords, Google Analytics & Search Console, CMS, social media), we take our client’s privacy very seriously and will always leave you with full access to these accounts.